What are cookies?
Cookies are small files that the browser stores on your device to store certain information or photo files, such as pixels. The next time you visit our website on your device, the information stored in the cookies is transferred to our website (“First Party Cookie”) or to another website to which the cookie belongs (“Third Party Cookie”).
Because of the stored and recurring information, the respective website recognizes that you have visited it with the browser that you use on your device. We use this information to optimally design and display the website in accordance with your preferences.
In that regard, only the cookie itself is identified on the device. Personal data is only stored after you have given your explicit consent or if it is strictly necessary to use the service offered.
The cookies used by us can be divided into the following categories, based on purpose and function:
- Strictly necessary cookies;
- Functional cookies;
- Performance cookies;
- Marketing cookies / third-party cookies / permission-based cookies
Strictly necessary cookies
Strictly necessary cookies guarantee functions without which you could not use this website and services as intended. These cookies are only used by us and are therefore first party cookies. This means that all information stored in these cookies is only sent to our website.
The use of strictly necessary cookies on our website is possible without your permission. Strictly necessary cookies can therefore not be activated or deactivated separately. This function is only available for cookies that you must give permission for, that is, functional, performance and marketing cookies. However, you can deactivate cookies at any time in your browser (see below, “Deactivating and removing all cookies”).
The legal basis for the use of these first party cookies is our legitimate interest (i.e., analysis, optimization and economic importance of our website and services).
With the functional cookies, our website can store information that is already known (such as the registered user name or language choice) and, based on this information, can offer you improved and more personalized functions. These cookies only collect and store anonymous information.
The legal basis for the use of functional cookies is a legitimate interest (ie interest in analysis, optimization and economic importance of our website and services).
Performance cookies collect information about how our websites are used to improve their attractiveness, content and functionality. These cookies help us, for example, to determine which pages on our website are visited and in which content visitors are particularly interested. In particular we look at the number of visits on a page, the number of visited subpages, the time spent on our website, the order of the visited pages, which search terms you have brought to us, the region and where applicable from which city you are have viewed our website. We also record movement, clicks and scrolling with the mouse to understand which parts of our website are especially interesting for visitors. In this way, we can adjust and optimize the content on our website to more specifically meet the needs of our visitors. The IP address transmitted from your computer for technical reasons is automatically made anonymous and does not allow us to draw conclusions about the individual user.
We reserve the right to advertise specifically for certain products on our own website with the information obtained from cookies from anonymous analysis, user behavior of visitors, from our website. We believe that you, as a user, benefit because we only display advertisements or content based on your surfing behavior, which we believe matches your interests.
The user has the right to object to the processing of personal data that is used for statistical purposes in accordance with art. 89 paragraph 1 GDPR, for reasons that arise from a specific situation of the user in question. To exercise the aforementioned and other rights of the person concerned, the party concerned can contact us at any time via the contact address that can be found in the imprint or privacy statement.
The legal basis for the use of Performance Cookies is a legitimate interest (ie interest in analyzing, optimizing and customizing our website and services to meet the interests and needs of visitors).
Marketing cookies / third-party cookies / permission-based cookies
Marketing cookies / Third-party cookies / permission-based cookies are used to collect information about websites visited by the visitor in order to advertise effectively for the user.
Based on our legitimate interests in analyzing, optimizing and commercial exploiting our online offer, we use the so-called ” Facebook pixel ” of Facebook inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or when established are in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland (“Facebook”).
Facebook is certified affiliated with the Privacy Shield agreement: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active.
With the help of the Facebook pixel it is possible for Facebook to classify visitors into target groups for displaying advertisements (the so-called “Facebook Ads”). In this way we use Facebook Pixel to show Facebook Ads to the target group, which has shown interest in our online offer and certain characteristics (eg interest in certain topics or projects, determined by the websites visited), which we then hand over to Facebook (so-called “Custom Audiences”). With the help of Facebook Pixel we want to guarantee that our Facebook advertisements are in accordance with potential interests of our users and are not disturbing. Using the Facebook pixel, we also understand the effectiveness of our Facebook advertisements for market research and statistical purposes, by seeing whether users were linked to our website after clicking on a Facebook advertisement (so-called “Conversions”).
The processing of data by Facebook is part of Facebook’s data policy. Therefore, general guidelines for the presentation of Facebook Ads apply in Facebook’s data policy: https://www.facebook.com/policy. php . Specific information and details about the Facebook Pixel and how it works can be found in the Facebook help section: https: // www .facebook.com / business / help / 651294705016616 .
The user can object at any time, regarding the tracking via the Facebook pixel and the use of their data, to display Facebook advertisements. To adjust the displayed type of advertisement shown to the user in Facebook, the user can go to the page created by Facebook, and follow the instructions for using the advertising settings: https://www.facebook.com/settings?tab=ads . The settings are platform independent, i.e. they are suitable for all devices, such as computers or mobile devices.
The user can also deactivate the cookies used to measure the reach and promotional purposes via the deactivation page of the Network Advertising Initiative ( https: // optout.networkadvertising.org/ ) and also the American website ( https://www.aboutads.info ) or the European website ( https://www.youronlinechoices.com/uk/your-ad-choices/ ).
If the user no longer agrees with the collection of relevant data, he can object via the following link and disable the data collection: https://nl-nl.facebook.com/help/769828729705201/ .
Deactivate and delete all cookies
You can set your browser settings in such a way that cookies cannot normally be stored on your device and / or that you are always asked whether you agree that cookies are enabled. You can also delete cookies that have been re-enabled at any time. You can find out how this works in detail via the help function of your browser.
Please remember that the deactivation of cookies can lead to functional restrictions of our website.